Nairy Mechanical
Rochester, New York
A clearer picture of who they are and what they do.
With TechSteps.
Nairy Mechanical is a commercial HVAC and plumbing company based in Rochester, New York, known for its precision work and commitment to quality. For over two decades, they’ve delivered critical mechanical systems to businesses, schools, and industrial clients across the region.
As the company continues to grow, they’re focused on presenting a modern, professional image that matches the caliber of their work. That’s where TechSteps came in — helping Nairy bring their story to life with a clean, mobile-first website, custom visuals, and simple systems that make staying visible and connected easier than ever.
On site at a school construction project — photographed by TechSteps.
Everything that supports the team now lives in a clean, modern system. Staff can confidently point clients to a site that works on any device, with clear service pages, integrated contact forms, and professional visuals that reflect who they are. Behind the scenes, TechSteps connected their web forms to internal tools — making it easier to capture leads, respond faster, and keep communication flowing
“We take pride in doing high-quality work, and now our website reflects that. TechSteps gave us a platform we’re proud to show clients.”
Ray Holtz, President, Nairy Mechanical
Field install of commercial HVAC equipment — captured on site by TechSteps.
Bringing that story to life meant more than just code. We captured original photography of the team, the office, branded trucks, and real job sites in progress. Short-form video montages now anchor the homepage and About page — giving visitors an immediate sense of the people, scale, and craftsmanship behind the work.
“Everything is easier now. Clients can find us, learn about our services, and get in touch — without us having to chase them down.”
Sheri Charko, Vice President, Nairy Mechanical
Nairy Mechanical’s new site reflects who they are — and where they’re going. It gives the team a simple, trusted platform to grow from, share their work, and connect with the clients who count on them.
